ALWAYS WEAR RED
The philosophy of Always Wear Red is to create confidence by designing and making confident and conspicuous clothing for a worldwide audience. It’s about being maverick, unpredictable, independent, adventurous, demanding, sometimes contrary and contradictory and always charismatic.
What Is Our Story?
Always Wear Red create clothing that makes its wearers feel and behave confidently. We believe that confidence, at least in part, is a colour, so everything we do is red or contains red. Our style is effortless, unpredictable, sometimes contradictory and fiercely individual.
Red is the colour that the human eye sees before all others, and wearing red consistently shifts perceptions of the wearer, increasing their attractiveness as well as ideas and assumption about their power, influence, sensuality and confidence. As a response to this; our slogan ´Confidence Is A Colour´ is a useful and memorable shorthand.
Seen First – Remembered Longest
In any walk of life, work or play – our customers are seen first and remembered longest. They are confident, ambitious, demanding men and women that live life their way and that style for themselves. They are pioneering thinkers and dressers; they are one of the ´seen not part of a scene.´They work hard and they play hard, though as many of our followers and customers are ambitious, budding entrepreneurs or established entrepreneurs that love life, this can feel like ‘Play Hard, Play Hard’ – they enjoy who they are and what they do.
Life is a gift. Life is an opportunity, and they know this. If they love it, they wear it because every day is a special occasion. Always Wear Red men and women dress how they want to, as if no one is looking. But then, all of a sudden – they are!
Always Wear Red is a premium accessories brand. All designs are 100% original and unique. We design, we make and we distribute;
- Ties Pocket Squares
- Tie and Pocket Square sets Scarves
- Beanies Scarf and Beanie sets
- Wraps Socks
There is a confident, modern, simple sleekness to all that we do across our constantly evolving and expanding collection. The collection evolves quickly because everything we do is ´Limited Edition´, short run and 100% original. Our unique, 100% pure silk ties and pocket squares turn classic looks into fierce, glamorous statement looks. We are a confident celebration of raw ambition and individualism producing spontaneous and superior style.
The unique silks themselves are designed in Newcastle and woven exclusively for Always Wear Red in London. Our silk is the densest silk in the world resulting in unbeatable design definition, stability and performance. All ties and pocket squares are hand made with precision in London. Our sleek, performance beanies, scarves, wraps and socks are catalysts for an unpredictable, youthful, spirited and modern streetstyle look that fuses Always Wear Red’s highest-end design-and-make with challenging and anarchic themes as we mischievously twist and subvert classic ideas and styles. All are designed in Newcastle and knitted in Scotland at the UK’s best mills. We only use the world’s best 100% cashmere, merino wool and lambswool for maximum stability and performance.
¨ Clothing that is not going to get talked about is not worth making. And it is certainly not worth wearing.” – Michael Owen.
Our over-thickness bridle leather belts are again, made from best-in-class materials. Designed in Newcastle and made in London, each has hand-forged solid pewter or solid brass hardware and are cut, stitched and polished 100% by hand. Our belts are marketed under the sub-brand Bloodline because of the beautiful blood red waxed linen stitching. Any product can normally be accessed within one working day from our on-line store and all pieces are housed within our sleek, simple packaging that is hand made with precision and care in North Yorkshire. We are not a fashion brand as we don’t follow seasons – we create timeless pieces.
A Focus On Quality
We knit in Scotland only and our supply partner has been around since 1874 with almost 150 years experience. We knit scarves, wraps and beanies from 100% cashmere, 100% merino wool and 100% lambswool only. We knit from just 9% of the world’s cashmere as only this tiny percentage is good enough. This 9% is spun from extra long fibres, each (between 35mm and 42mm). This increases stability and warmth as more air is trapped and warmed within each piece. Our unique heavy, ribbed ‘slightly slouchy socks’ are knitted in Scotland from a Merino Wool, man made fibre and Lycra mix for maximum stability and longevity.
All black brand labels are hand sewn to each piece using red, 100% pure silk. All knitted items apart from socks include a unique solid brass cast flame wings ingot with hidden ‘Confidence Is A Colour´ slogan on the back. This ingot is also hand sewn to each individual piece using red 100% pure silk. Our silk is woven in London and our ties and pocket squares are hand made in London. Our silk is the densest silk in the world ensuring unbeatable definition, stability and performance. It is ‘350 end’ guaranteeing an amazing and best-in-class 350 individual pure silk fibres in every inch.
Our leather Bloodline Belts take 12 weeks to make. They are hand made in London from over thick black and chestnut bridle leather and the hardware is either British hand forged solid pewter or solid brass. All belts have a unique, quick-release Devil’s horn buckle based on a design from the 1600’s. All belts have blood red waxed linen stitching, blood red polished edges and permanently de-bossed Bloodline branding. Our packaging is hand-made in Yorkshire and is modeled on, and exceeds the specification of, the world famous Hermes packaging, so everything is Limited Edition.
Who Is An Always Wear Red Customer?
Our followers and customers are our allies. They believe what we believe; we need each other because we are helping them to continue to tell the story of who they are through what they wear and because we want to grow our brand.
Always Wear Red isn’t just an on-line store. We are supportive and understanding and we advise. We are a way of life;
1. Successful and informed
Always Wear Red followers are successful. They are hard working, driven and hungry. They seek out advantages, however small, and they are smart and in-the-know. They know what others do not. They are demanding of others and of themselves. They set standards are they are winners. They are achievers and can be of any age, but most likely 25 years old and over.
2. Independent and memorable
They are one of the heard not one of the herd. They stand out and are gregarious. They are somehow different; a cut-above. They are seen first and remembered longest.
3. Not answerable
They buy it because they want it. They do it because they want to experience it.
They are fast, fresh thinkers, ideas driven, risk-takers that listen, but that ultimately do things their way. They are leaders of men and women.
They are upbeat, friendly and generous. They are restless, easily bored, youthful minded and spontaneous. They have no time for the ordinary or for mediocrity.
We are advocates of simple, stress-free, spontaneous style that gets you an unfair share of attention without you even trying.
But most of all, at Always Wear Red we inspire the best possible version of you to come to the fore. We make you feel amazing, bringing to life that high performing, positive, confident and upbeat person that lives within us all. And for the confident – anything is possible.
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Photography: Always Wear Red