With a simple push of a button, the interactive attire developed by Project Primrose, adorned with an intricate scale pattern, initiated a mesmerising metamorphosis in response to the directives of research scientist Christine Dierk. The unveiling of Project Primrose at Adobe MAX 2023 in Los Angeles set the audience abuzz with excitement, as Adobe introduced a groundbreaking interactive dress capable of near-instantaneous design and style alterations.
The captivating demonstration, guided by Dierk herself, left onlookers astounded. Upon the button’s activation, Project Primrose’s interactive dress, adorned with its distinctive scales, embarked on an uninterrupted transformation, all orchestrated by Dierk’s commands. The allure of this innovation extends beyond mere visual appeal. The garment possesses the ability to sense the wearer’s movements, prompting the design to gracefully ebb and flow in harmony with the individual’s actions. This pioneering technology beckons a fresh era of possibilities in the realm of fashion and wearable technology.
´Project Primrose was conceived with a vision – to create interactive attire constructed from non-emissive textiles, designed to be worn, adjusted, and manipulated like a blank canvas, ripe for the creative expressions of designers and content creators.´ – Charles Daniel McDonald
Adobe, in collaboration with Dierk, affirms that Project Primrose users can project content generated using Adobe Firefly, Adobe After Effects, Adobe Stock, and Adobe Illustrator across the entirety of the scaled dress’s surface. This capability empowers them to breathe life into their cherished designs swiftly, introducing animation and dynamism to their creations. Moreover, the project aspires to infuse technology into clothing, furniture, and various surfaces, thereby unlocking an array of limitless style possibilities.
Dierk disclosed that her research team had published studies in 2022, focusing on reflective light-diffuser modules tailored for non-emissive flexible display systems. This preliminary work paved the way for the grand revelation of the interactive dress at Adobe MAX 2023. Adobe’s Project Primrose, characterised by its non-emissive nature, exhibits remarkable responsiveness to external influences, functioning as a versatile canvas for innovative designs or an energy-efficient billboard for text-based advertisements.
Notably, this material can be sculpted into diverse shapes while dynamically diffusing light. Researchers had previously integrated this technology into fabrics such as handbags, but with the introduction of the dress, Adobe’s Project Primrose emerges as a potential transformative force within the creative industries, offering a myriad of inventive possibilities.
Article: Charles Daniel McDonald