The mere notion that Kate Moss had been cast for the latest Vetements show, would normally have made perfect sense. However, since the shock departure of its creative chief Demna Gvasali, Friday´s runway show hit the headlines yet again with another surprise. Instead, it cast a Kate Moss ´lookalike´ Denise Ohnona among its model army and engendered an even greater hype with her presence; thanks to the state of confusion, both backstage and across the digital domains.
¨Ohnona wasn’t the only Doppelganger to join the Vetements cast; there was also a ´Naomi Campbell´, a ´Snoop Dogg´, and an ´Angeline Jolie.´ But, she was by far the most authentic looking – not just at the show, but even within the lucrative industry of doubles.¨ – Charles Daniel McDonald
Moss, who was unable to attend the show due to commitments at the Dior men´s show in Paris, was left completely unaware of the imminent stunt. The only mortals who were aware of the ´Fake Moss´ were the management and the model herself. One week on and back on home turf with her children and her first fashion week under her belt – she shared just what it´s like to live a double life and fool some of the top industry pundits.
How and when did Vetements first reach out to you?
When did you find out?
Had you ever walked in a show before?
Had you ever been to Fashion Week?
Had you heard of Vetements?
Did you know any of the other lookalikes who walked beforehand?
What type of people usually reach out to you? What do you think is the appeal?
Did people mistake you for Kate when you were backstage?
There was no lighting on the runway, right?
How tall are you?
Well, Kate is pretty short for a model.
But you were by far the best! In my opinion, anyway, but that definitely seemed to be the consensus.
So you’ve never met another ´Kate Moss´?
I didn’t notice it at all.
I mean, Kate can get caught at pretty rough angles too.
Have you ever met her?
What would you say to her if you did meet?
Is it just recently, or have people always mistaken you for her?
Does being a lookalike ever mess with your identity, especially since you’ve started doing it professionally?
Has this become your primary source of income?
Would you do something like this again?
Interview: Charles Daniel McDonald / Denise Ohnona
Photography: Vetements / Paris Fashion Week