The harmony between ideas and reality is to be found in the grammar of the language. And one language that NEHERA speaks virtuously is tailoring, the syntax on which the brand was founded. Based on the foundation of tailoring, each collection shapes its own semantics and discourse.
NEHERA’s Fall/Winter’22 is a meditation on seemingly opposite worlds: past and future, vintage and modern, analog and digital, masculine and feminine.
Elaborately structured, intellectually rigorous, elegantly paced, and often surprising, NEHERA F/W’22 Main Collection elevates themes that the brand is used to showcase season to season: superb forms, architectural shapes, innovative pattern making, and a selection of unique, exclusive materials.
Playing with the caprices of perception and gender mutability, the silhouettes have a masculine undertone that paradoxically makes the shapes even more feminine and authentic. Every expression of the collection gracefully balances function and emotion: from outdoor-inspired shapes, dynamic silhouettes to the feeling of protection and relaxed sensibility.
‘Rethinking practicality and comfort, the collection honors NEHERA heritage as well as stepping outside confines thus liberating styles from first sight expectations when it comes to jackets or trench coats.’ – JAN NEHERA
The colors continue the ballet between contrasts by harmonizing nature-neutral tones with a fresh and vibrant palette that alludes to the virtual. Escapist natural tones take digital dimensions, soft glitches and subtle blur effects from the warp print.
In the fast-consuming world of fashion and trends, the collection calmly steps outside this mindless pace to focus on sustainability, recycling, and upcycling materials. Thus, following the brand belief of “less is beautiful” with the corollary “nothing is lost, everything is transformed.”
With a gently retro feel woven into modern interpretations, NEHERA’s Fall/Winter’22 elevates styles with sophistication and elegance to express subtle yet strong femininity.
‘The essence of NEHERA is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist.’ – JAN NEHERA
The timelessness of the designs is reflected in the quality of the materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling. Understated elegance is balanced by emotive gestures.
NEHERA is a luxury brand, due to sustainability being an uncompromising principle. When taken seriously, sustainability cannot be cheap or faked. NEHERA’s vision of sustainability encompasses all its dimensions: environmental, social, and economic at the same time.
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930’s and made history worldwide in the integration of design, production, and retail.
Photography / Media: NEHERA / Paris Fashion Week