Danish label Norse Projects has unveiled the second installment of its OFF-GRID campaign, this time heading to the “Sommerhus.” The collection is inspired on the Danish tradition of leaving the city and spending the summer months at the country’s coast.
‘Inspired by the Danish tradition of leaving the city in the warmer months.’
While the campaign imagery tells the story of a group of friends on holiday on the Odsherred peninsula, the collection incorporates references to summer through bright colors, lightweight knits and relaxed shirting. The collection also uses a range of materials — ranging from Tencel to Cotton Linen and Organic Twill — to create an all-encompassing wardrobe for the summer months.
Article: Norse Projects
Photography: Norse Projects