THE SEVEN DEADLY SINS OF EDWARD ENNINFUL

Nick Knight and SHOWstudio have collaborated with Beats to present The Seven Deadly Sins of Edward Enninful, a film which plays tribute to 25 years of fashion by the acclaimed stylist. The concept features the seven classical sins, seven colours, and seven sounds alongside eight top models (with the sin of gluttony demanding two). The short film is a celebration of both Enninful’s renowned career and the increasing interaction between fashion and music. It stars Kate Moss, Lara Stone, Karen Elson, Naomi Campbell, Karlie Kloss, Maria Carla Boscono, Jourdan Dunn and Anna Ewers alongside clothing specially selected by Enninful.

A spectrum of designers are featured; from established labels such as Yohji Yamamoto, Alexander McQueen, Prada, Céline and Maison Margiela to emerging international talents such as Vetements and Marques Almeida.

¨Right now, fashion appears to be having an increasing multi-media presence and doesn´t seem to be having a negative impact ¨ – Nick Knight

The soundtrack was personally selected by Beats with a view to initiating artists who they believe represent the future of music. With songs featured by New Level by A$AP Ferg [ft. Future], Have Mercy by Eryn Allen Kane,  Girl by The Internet [ft. Kaytranada], Bout the Business by Hopsin, Sticky Drama by Oneohtrix Point Never, Bury Me by Brodinski ft. Maluca & Bricc Baby Shitro and Gosh by Jamie XX. The film also features Travis Scott providing the narration.

Article: Charles Daniel McDonald

Photography & Media: Nick Knight